Your station’s imaging allows you to create a unique listening experience, make your radio instantly recognizable and differentiate it from competing radios. You can’t imagine your radio station without its logo or graphic charter? It’s the same for its stream. You can easily compare radio imaging to its visual identity. Without it, the radio station in question would be nothing more than a succession of music and commercials. Imaging is also used to manage transitions between music or commercials. Put simply, it’s a great way to brand your station which, in turn, will help you become more recognisable! They are used to create the sound identity of a radio station, but they also help to give listeners clues to identify the content broadcast (programs, interviews, etc.). Radio imaging is a term used to group together a multitude of sound effects such as jingles, sweepers, drops, hourly announcements or even self-promotion! Not quite sure what radio imaging is and why it’s so important? Don’t panic! We’ll explain everything you need to know in this article. Tips A Guide to successful Radio Imaging: Jingles, Sweepers, Music Beds, …
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